Thanks for supporting Jumpers for Joy!

Thanks to everyone who donated their old knitwear to Mission Australia as part of Noni B’s annual Jumpers For Joy promotion.

Running from 9 to 15 May, Jumpers for Joy offered Noni B customers the chance to trade in a jumper for Mission Australia and receive 25% off a new Noni B knit.

Once again there was a great response this year, with over 2,200 jumpers across Australia collected. The fashion retailer also raised over $7,000, which will help Mission Australia support families and individuals in need.

Noni B Managing Director James Kindl said the fashion retailer was proud to once again help Mission Australia strengthen families.

“This year’s event was really successful and we look forward to working on this joint venture with Mission Australia next year,” said Mr Kindl.

Well done to everyone who contributed to this campaign.

Noni B running Jumpers For Joy again

Noni B is once again getting behind Mission Australia’s support of struggling families, with the fashion retailer running its Jumpers For Joy promotion for the third year.

The campaign builds on the success of last year’s event, which raised close to $10,000 and collected 10,000 donated jumpers from Noni B customers and staff. Running from 9 to 15 May, Jumpers for Joys offers Noni B customers the chance to trade in a jumper for Mission Australia and receive 25% off a new Noni B knit.

Shoppers are also invited to donate their spare coins to Mission Australia while in the store. All jumpers and proceeds raised will go to Mission Australia to support individuals and families in need.

Noni B Managing Director James Kindl said the fashion retailer was very proud to once again help Mission Australia strengthen families.

“Last year’s event was very exciting and a positive initiative for our staff and customers,” Mr Kindl said. “We look forward to this year’s event being a bigger success and we are very excited to be working on this joint venture with Mission Australia.

“It is great to be running Jumpers for Joy for the third year; we see it as a great opportunity to make a real difference. Mission Australia is a fantastic Australian charity and their work is recognised throughout the country,” he added.

This year Noni B is aiming to collect twice as many jumpers and raise even more money for Australians in need.

Simply bring your old jumpers or cardigans into your local Noni B store this week. You’ll not only save money on a new knit, but also support families just like Gracie’s who have fallen on hard times.

To view Noni B’s winter collection or find out more about the Jumpers for Joy promotion visit nonib.com.au/mission-australia-winter-appeal.

Media Release: Noni B and Mission Australia - together we can help

Noni B and Mission Australia are once again getting together for “Jumpers for Joy” an exciting event to benefit Australian families and children in need.

The campaign builds on the success of last year’s inaugural event which raised close to $5,000 and took in 5,000 jumpers donated by Noni B’s customers and staff.

The campaign runs straight after Mother’s Day – from Monday, 10 May until Sunday, 23 May – and encourages customers to bring a jumper into Noni B to trade and in return receive some fantastic discounts.

Customers are also invited to donate their spare coins to Mission Australia whilst in store.

All jumpers and proceeds raised will go to Mission Australia to help provide support to individuals and families in need.

According to James Kindl, Noni B’s Managing Director, "the company is very proud to support Mission Australia in helping to strengthen families. Last year’s event was very exciting and a positive initiative for our staff and customers.

"We look forward to this year’s event being a bigger success and we are very excited to be working on this joint venture with Mission Australia. It is great to be running Jumpers for Joy for the second year and we see it as a great opportunity to make a real difference."

"Mission Australia is a fantastic Australian charity and their work is recognised throughout the country,” said James.

"Through its prominent role in Australian women’s fashion, Noni B together with their customers know we can help this worthy cause. We are aiming to double the amount of jumpers collected and raise even more money this year!!

"We encourage everyone to start collecting their jumpers and look forward to this wonderful event," said James.

Media contact: David Kindl – Joint Managing Director [02 8822 5333]

"It's a brand new world" - new campaign provides budget friendly promotions

Mission Australia has recently launched the new "butterfly transform" campaign - six beautiful images that portray people actively transforming their lives using the butterfly wing theme.

The GoodWeekend Magazine (Sydney Morning Herald and Melbourne's The Age) will carry a full-page Mission Australia advertisement for our Family pathway using the new Family image (see above).

Following hot-on-the-heels of the GoodWeekend is Woman's Day (two October editions) Gourmet Traveller, Women's Weekly and Qantas Magazines. 

Mission Australia's marketing team continue to stretch every dollar and have secured these top-quality advertising positions due to cancelled advertising space.

"We've been lucky enough to get some 'distress space' bookings from widely read and targeted magazines at greatly reduced prices,"  says Oliver Halley, Mission Australia's head of Brand and Communications.

"Our new imagery is high quality and offers an image of hope and transformation, which really resonates with the readership of these publications."

The new themes will run across other Mission Australia channels including the website and Christmas appeal. 

These each represent one of Mission Australia's 'pathways to a better life' - for more information visit our Purpose, Vision and Values page (click here).

Competition for 'distress space' with top publishers is tough, with successful campaigns  most often chosen for the quality of the artwork and message conveyed.

Mission Australia thanks their marketing team for securing another successful opportunity - promotions like this allow us to operate without having to divert resources into expensive television / media campaigns, and ensures investment is always prioritised for services.