Thank you for supporting 'The 1234 Project' - 12,340 socks on their way to homeless clients

Mission Australia would like to thank everyone who got involved in the recent 1234 Project on Facebook. The campaign has successfully ensured the delivery of 12,340 socks to homeless people across Australia.

'The 1234 Project' was launched on Facebook on the 11th June. The simple concept involved 1234 donating a pair of socks to a Mission Australia client each time a Facebook supporter 'Liked' the 1234 Project page, with the target set on 12,340 pairs of socks.

As many homeless people only own one pair, socks are usually one of the most heavily-damaged and highly-valued articles of clothing they own - so it is fantastic that our supporters have been able to help provide our clients a new pair this winter.

Stay tuned to see what's been achieved - we will keep our Facebook page updated with photos and news updates about the socks reaching their destinations around the country...

...simply go to www.facebook.com/MissionAust and click  

'1234 Project' aiming at 12,340 pairs of socks for disadvantaged people this winter

Mission Australia has teamed up with 1234 to run an epic sock drive for homeless clients this winter.

'The 1234 Project' was launched on Facebook on the 11th June.  The concept is simple - for each person that clicks the 'Like' button at the top of the page, 1234 will donate a pair of socks for distribution to a Mission Australia client this winter.

The ambitious project is aiming for 12,340 pairs, and is well on the way with over 8,100 people having already 'Liked' the page. The first delivery of 500 socks were delivered to Mission Australia on Monday.

For those that have only a single pair of socks, a fresh pair for winter is a welcome, practical gift - socks are one of the most basic health necessities, but generally one of the most damaged articles of a homeless person's clothing.

As stated on the Facebook page 1234 is "...not pretending to change the world.  Anyone knows we'd need a lot more than a Facebook group to do that, but every journey must start with a single step."

You too can take a single step and help us warm 12,340 people this winter - simply visit www.facebook.com/the1234project and click 'Like' at top of page:  

Last chance to become a fan of Domino’s on Facebook to raise money for HUSH for Homelessness!

The Domino’s Pizza Facebook fundraising initiative to help support Mission Australia’s HUSH for Homelessness 2010 campaign will finish at midnight this Friday 30th April.

For every fan that joins www.facebook.com/DominosAustralia, Domino’s will donate 50cents toward HUSH for Homelessness.

Domino’s is aiming to raise $10,000 and is not far away so please continue to spread the word and help combat homelessness in Australia.

If you have not become a fan yet, make sure you visit: www.facebook.com/DominosAustralia before midnight on Friday, then send the link to all your friends and help support HUSH for Homelessness 2010.

On any given night in Australia, almost 105,000 men, women and children are homeless with a staggering 43% aged under 25 years*.

Mission Australia’s HUSH for Homelessness campaign aims to help combat homelessness in Australia by challenging people to be silent for an hour or more on 14 May and organising sponsorship for their efforts.

*ABS 2008. Counting the Homeless, 2006. Australian Census Analytic Program.

Domino’s launches Facebook fundraiser

In an Australian-first, Domino’s Pizza has today launched a Facebook fundraising event to help support Mission Australia’s HUSH for Homelessness 2010 campaign by donating 50cents for every new fan that joins at www.facebook.com/DominosAustralia

Domino’s is aiming to raise $10,000 for HUSH for Homelessness by encouraging 20,000 people to join Domino’s on Facebook to help raise awareness and combat the issue of homelessness in Australia.

Domino’s Public Relations Manager Sarah Morgan said the Facebook event was part of Domino’s ongoing commitment to leading the way in Social Media within the Australian fast food industry.

“Social media plays a huge role in our overall marketing communications strategy here in Australia and we are always looking for innovative ways to connect with people online,” Sarah said.

“However, we wanted to take it one step further and use our presence to support and raise awareness of a worthwhile cause.

“This is a fantastic opportunity for us to support Mission Australia’s HUSH for Homelessness 2010 campaign by raising funds and awareness of homelessness in Australia.”

On any given night in Australia, almost 105,000 men, women and children are homeless with a staggering 43% aged under 25 years*.

Mission Australia’s HUSH for Homelessness campaign aims to help combat homelessness in Australia by challenging people to be silent for an hour or more on 14 May and organising sponsorship for their efforts.

Mission Australia Community Fundraising Manager Jennifer Cramond said they were thrilled when Domino’s approached them with the idea of a Facebook fundraising event for HUSH for Homelessness 2010.

“We are so grateful for the support Domino’s has shown us in dedicating their Facebook fundraiser event to our HUSH for Homelessness 2010 campaign,” Jennifer said.

“With our focus being on preventing homelessness from occurring, the money raised through this event will go towards financial counseling, family and individual support programs, mental health support and employment and training assistance to name a few.”

The Domino’s Facebook fundraising event kicks off Monday 22 March 2010, so visit www.facebook.com/DominosAustralia to join and help support Mission Australia’s HUSH for Homelessness 2010 campaign.

For more information about Mission Australia’s HUSH for Homelessness 2010 Campaign please visit hushforhomelessness.com.au

*ABS 2008. Counting the Homeless, 2006. Australian Census Analytic Program.