Mission Australia has teamed up with 1234 to run an epic sock drive for homeless clients this winter.
'The 1234 Project' was launched on Facebook on the 11th June. The concept is simple - for each person that clicks the 'Like' button at the top of the page, 1234 will donate a pair of socks for distribution to a Mission Australia client this winter.
The ambitious project is aiming for 12,340 pairs, and is well on the way with over 8,100 people having already 'Liked' the page. The first delivery of 500 socks were delivered to Mission Australia on Monday.
For those that have only a single pair of socks, a fresh pair for winter is a welcome, practical gift - socks are one of the most basic health necessities, but generally one of the most damaged articles of a homeless person's clothing.
As stated on the Facebook page 1234 is "...not pretending to change the world. Anyone knows we'd need a lot more than a Facebook group to do that, but every journey must start with a single step."
You too can take a single step and help us warm 12,340 people this winter - simply visit www.facebook.com/the1234project and click 'Like' at top of page:
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