Thank you for supporting 'The 1234 Project' - 12,340 socks on their way to homeless clients

Mission Australia would like to thank everyone who got involved in the recent 1234 Project on Facebook. The campaign has successfully ensured the delivery of 12,340 socks to homeless people across Australia.

'The 1234 Project' was launched on Facebook on the 11th June. The simple concept involved 1234 donating a pair of socks to a Mission Australia client each time a Facebook supporter 'Liked' the 1234 Project page, with the target set on 12,340 pairs of socks.

As many homeless people only own one pair, socks are usually one of the most heavily-damaged and highly-valued articles of clothing they own - so it is fantastic that our supporters have been able to help provide our clients a new pair this winter.

Stay tuned to see what's been achieved - we will keep our Facebook page updated with photos and news updates about the socks reaching their destinations around the country...

...simply go to www.facebook.com/MissionAust and click  

'1234 Project' aiming at 12,340 pairs of socks for disadvantaged people this winter

Mission Australia has teamed up with 1234 to run an epic sock drive for homeless clients this winter.

'The 1234 Project' was launched on Facebook on the 11th June.  The concept is simple - for each person that clicks the 'Like' button at the top of the page, 1234 will donate a pair of socks for distribution to a Mission Australia client this winter.

The ambitious project is aiming for 12,340 pairs, and is well on the way with over 8,100 people having already 'Liked' the page. The first delivery of 500 socks were delivered to Mission Australia on Monday.

For those that have only a single pair of socks, a fresh pair for winter is a welcome, practical gift - socks are one of the most basic health necessities, but generally one of the most damaged articles of a homeless person's clothing.

As stated on the Facebook page 1234 is "...not pretending to change the world.  Anyone knows we'd need a lot more than a Facebook group to do that, but every journey must start with a single step."

You too can take a single step and help us warm 12,340 people this winter - simply visit www.facebook.com/the1234project and click 'Like' at top of page: