In an Australian-first, Domino’s Pizza has today launched a Facebook fundraising event to help support Mission Australia’s HUSH for Homelessness 2010 campaign by donating 50cents for every new fan that joins at www.facebook.com/DominosAustralia
Domino’s is aiming to raise $10,000 for HUSH for Homelessness by encouraging 20,000 people to join Domino’s on Facebook to help raise awareness and combat the issue of homelessness in Australia.
Domino’s Public Relations Manager Sarah Morgan said the Facebook event was part of Domino’s ongoing commitment to leading the way in Social Media within the Australian fast food industry.
“Social media plays a huge role in our overall marketing communications strategy here in Australia and we are always looking for innovative ways to connect with people online,” Sarah said.
“However, we wanted to take it one step further and use our presence to support and raise awareness of a worthwhile cause.
“This is a fantastic opportunity for us to support Mission Australia’s HUSH for Homelessness 2010 campaign by raising funds and awareness of homelessness in Australia.”
On any given night in Australia, almost 105,000 men, women and children are homeless with a staggering 43% aged under 25 years*.
Mission Australia’s HUSH for Homelessness campaign aims to help combat homelessness in Australia by challenging people to be silent for an hour or more on 14 May and organising sponsorship for their efforts.
Mission Australia Community Fundraising Manager Jennifer Cramond said they were thrilled when Domino’s approached them with the idea of a Facebook fundraising event for HUSH for Homelessness 2010.
“We are so grateful for the support Domino’s has shown us in dedicating their Facebook fundraiser event to our HUSH for Homelessness 2010 campaign,” Jennifer said.
“With our focus being on preventing homelessness from occurring, the money raised through this event will go towards financial counseling, family and individual support programs, mental health support and employment and training assistance to name a few.”
The Domino’s Facebook fundraising event kicks off Monday 22 March 2010, so visit www.facebook.com/DominosAustralia to join and help support Mission Australia’s HUSH for Homelessness 2010 campaign.
For more information about Mission Australia’s HUSH for Homelessness 2010 Campaign please visit hushforhomelessness.com.au
*ABS 2008. Counting the Homeless, 2006. Australian Census Analytic Program.
No comments:
Post a Comment