Every NEIS client who successfully completes their training and starts a business is eligible to be featured on our DoinBiz site - www.doinbiz.com.au - with no fee for online design and uploading during the first year of trading.
Created two years ago, DoinBiz enables Mission Australia NEIS businesses to market their products and services. The website gives small businesspeople starting out a helping hand and ongoing promotional support while educating them about the value of quality online marketing.
Small businesses on the DoinBizwebsite are presented in ‘industry’ categories – from ‘air conditioning to tourism’ - to help potential customers find services.
DoinBiz has recently been expanded to include NEIS participants in Victoria, Western Australia and Tasmania and it is expected that the site will host close to 200 businesses by the end of June 2011.
“We know that if in the early days we assist clients responsibly, and they benefit from their appearance on DoinBiz, that they will naturally remain a long-term client and expand their business presence, recognising it has traceable, measurable benefits for their business,” said Warren Silverston, Mission Australia’s Business Manager NEIS South Australia.
“It exposes our clients to a much larger market, both in Australia and overseas, than would be expected through more traditional forms of marketing such as newspapers. Most importantly, it gives our clients a higher potential success rate in achieving independence from income support and creating new jobs for other unemployed people.”
The website has been constructed to ensure anyone using a search engine such as Google who is looking for a specific product or service will be quickly and directly linked to a Mission Australia NEIS participant’s web page.
“This ‘economies of scale’ web-based marketing model is designed to give even the most computer-illiterate NEIS participant access to this technology,” said Mr Silverston. “The more businesses on the site the merrier and the greater pull for the search engines.”
Mr Silverston added that the DoinBiz promotional website was unique to Mission Australia as a NEIS provider. To find out more visit www.doinbiz.com.au.
NEIS is funded by the Australian Government's Department of Education, Employment and Workplace Relations, and is designed to help unemployed job seekers to set up and run their own business. NEIS provides accredited training in small business, business advice and mentoring as well as 52 weeks’ worth of income support.
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