"It's a brand new world" - new campaign provides budget friendly promotions

Mission Australia has recently launched the new "butterfly transform" campaign - six beautiful images that portray people actively transforming their lives using the butterfly wing theme.

The GoodWeekend Magazine (Sydney Morning Herald and Melbourne's The Age) will carry a full-page Mission Australia advertisement for our Family pathway using the new Family image (see above).

Following hot-on-the-heels of the GoodWeekend is Woman's Day (two October editions) Gourmet Traveller, Women's Weekly and Qantas Magazines. 

Mission Australia's marketing team continue to stretch every dollar and have secured these top-quality advertising positions due to cancelled advertising space.

"We've been lucky enough to get some 'distress space' bookings from widely read and targeted magazines at greatly reduced prices,"  says Oliver Halley, Mission Australia's head of Brand and Communications.

"Our new imagery is high quality and offers an image of hope and transformation, which really resonates with the readership of these publications."

The new themes will run across other Mission Australia channels including the website and Christmas appeal. 

These each represent one of Mission Australia's 'pathways to a better life' - for more information visit our Purpose, Vision and Values page (click here).

Competition for 'distress space' with top publishers is tough, with successful campaigns  most often chosen for the quality of the artwork and message conveyed.

Mission Australia thanks their marketing team for securing another successful opportunity - promotions like this allow us to operate without having to divert resources into expensive television / media campaigns, and ensures investment is always prioritised for services.