National Survey of Young Australians 2010

Mission Australia’s annual survey of young Australians aged 11 to 24 continued to draw plenty of attention a week after its official launch - including from readers of The Daily Telegraph online.

To help promote this year’s National Survey of Young Australians 2010, Mission Australia and Leo Burnett Sydney developed a clever online advertising campaign that challenged widely held perceptions of young people.

Titled ‘You're Probably Wrong’, the online ad consisted of a short multiple-choice test on an interactive microsite that highlight some of the more surprising finds about the values and issues of the Australian youth. You can take the test at youreprobablywrong.com.au

The survey was also covered across Australian media, including...

• Sarrah Le Marquand, Daily Telegraph:  'Aussie teens stressed about stress'
• Jacqui Jones, Newcastle Herald: 'Survey highlights what young Australians want'
• Tory Maguire, The Punch: 'Which comes first, a problem or its definition' 
• Steve Lillebuen, SMH: 'Youth body image concerns worsen: study'
• MA VIC State Director Paul Bird, The Punch:
  'Fear of violence is killing Victorian culture'.
• Mia Freedman, MammaMia:
  'The #1 concern for young people is body image. And stress'. 
• ABC TV, News: View at this link. 
• ABC Radio, The World Today: 'Young Australians feeling more stressed'
• Mission Australia news: Read on at this link